"EverReady gives me access to business data that I didn't have"

Luc Mornat
Country Manager France

+2 000

ultra-qualified contacts added in CRM

25 000

sales activities synced

Monitoring

Powerful KPI complementary of Zoho CRM

Company

Commanders Act

Employees

50+

Presentation

Commanders Act is the publisher of a SaaS platform of collection, segmentation and activation for marketing departments, leader of tag management.

CRM

Zoho CRM

Industry

Software & IT

Customer since

April 2021

Commanders Act is the European leader in Tag Management, referenced by Forrester Research and Gartner.

With a team of 70 people located in Paris, Munich, Milan and Madrid, Commanders Act aims to be the European leader in CDP solutions, leveraging customer and prospect data to power relevant and personalized marketing scenarios.

With more than 450 customers in Europe, double-digit growth and partnerships with the biggest brands in all sectors, Commanders Act is a major European Martech solution.

Context 

The implementation of EverReady within Commanders Act is part of a project to structure the commercial activity and to find new performance levers.

By automatically feeding Zoho CRM, EverReady allows Luc Mornat to get 100% of the potential of the CRM solution.

Immediate results

  • Increase in productivity of sales teams
  • An increase in quantity and quality of the contact database
  • More time dedicated to customer actions
  • More powerful dashboards for the management of the activity
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