CRM Data Quality
A simple idea to exploit all your commercial potential
Discover an unsuspected commercial potential. Companies don't realize how much wealth they have in their mailbox.

Loïc Deo Van
·
A gold mine at your fingertips!
Are you missing out on revenue sources without knowing it?
Every day, your sales teams meet new contacts at your customers and prospects to advance their sales cycle.
The problem is that these contacts are very rarely entered into the CRM. Less than 20% of contacts on average…
In fact, salespeople prefer to use their everyday tools (telephone, e-mail, calendar, etc.) to find information about their customers and prospects.
A loss of profit for Gartner
Gartner has quantified this loss of earnings. From 12 to 20% depending on the company. The absence of these contacts impacts many aspects related to business and marketing:
The quality and efficiency of prospecting and loyalty actions (emailing, trade shows, events…)
The quality of the customer experience. Some contacts are the sole “possession” of the sales person and remain outside of the communication campaigns
The onboarding of new employees who do not have all the data on their accounts in portfolio
The company’s value. Contacts are a strategic asset that testify to the company’s good sales dynamics
Wake up the sleeping contacts in the mailboxes
At EverReady, we see an untapped commercial potential! The solution allows you to automatically retrieve in your CRM, all the data related to the business that are sleeping in the mailboxes, agendas and phones of sales representatives and on which the company does not capitalize.
A real gold mine that is at your fingertips! Companies don’t realize the quantity and quality of the information they have.
Want to know more? Discover our flashback and automatically recover all your missing customer and prospect contacts from their email signatures…. over the last 12 months!
Related EverReady solutions
Automated Salesforce activity capture - log every email, meeting and call with zero manual entry.
Salesforce data enrichment - fill the gaps in your CRM automatically.
Contact Finder - find direct phone numbers and missing contacts.
Related articles

AI Agents for Salesforce: The Complete Guide for Sales Teams
Discover how AI agents inside Salesforce help RevOps and sales teams close more deals, fix forecast blind spots, and reclaim selling time.

CRM Hygiene Salesforce: Best Practices and Complete Guide 2026
92% of sales reps say data quality is the key driver of CRM adoption. Discover our CRM hygiene best practices guide for Salesforce in 2026.

AI and Sales Performance in 2026: What's Really Changing
How is AI transforming sales performance in 2026? Forecasting, coaching, churn detection — real use cases and the limits you need to know