Top 5 mains issues faced by CRM admins

A study of 600 CRM admins worldwide revealed their 5 biggest challenges 😨 (source Validity). Spoil: it'as all about data quality

1/ Maintaining data quality: a major challenge for 40% of CRM admins!

Between technological advances, legislative constraints (GDPR, data privacy), and increasing pressure to personalize marketing and sales campaigns, CRM administrators are sounding the alarm. Nearly 4 out of 10 report facing incomplete, missing, or inaccurate data.

2/ Poor data quality is costly. Very costly.

31% of administrators estimate that bad data results in revenue losses of at least 20% per year. When sales and marketing teams struggle to hit their targets, losing a fifth of revenue is a luxury no company can afford.

Recommended reading: Download our 6 ways to convince your leaders to invest in data quality

As a CRM admin, you've probably faced this classic dilemma: Explaining the importance of data quality to leadership while fighting to secure the budget for tools that streamline the process.

For stakeholders who aren't in the trenches of the CRM daily, it’s easy to overlook the value of solving what feels like an “invisible issue.” After all, bad data isn’t glaringly obvious - until it derails decision-making or slows down growth.

3/ AI promises the world… but not without quality data.

In 2024, enthusiasm for AI is at its peak, but 67% of CRM users doubt their data is ready for AI and machine learning. Because AI fed with poor-quality data produces equally poor results, slowing productivity instead of accelerating it. To unlock AI's full potential, it’s time to raise our data quality standards.

4/ Under pressure

With the rise of hyper-personalized campaigns, 76% of administrators report an explosion in data volume and complexity. It’s a huge load to manage, while companies demand fast, accurate results. To keep pace, they are turning to innovative technologies to simplify processes, reduce stress, and meet growing demands.

5/ Data quality: an often invisible issue for leadership.

43% of CRM administrators express frustration over the lack of priority given to data quality by leadership. Meanwhile, 69% of executives are less likely to notice data degradation. With revenue at stake, ignoring this issue is no longer an option. Data quality isn’t an operational detail - it’s a strategic priority!

Related EverReady solutions

• EverReady for Salesforce admins - data quality without the manual cleanup.

• Automated Salesforce activity capture - log every email, meeting and call with zero manual entry.

• Salesforce data enrichment - fill the gaps in your CRM automatically.